Brandwatch - Iris
Overview
Intended purpose
Overview — Iris is a generative-AI feature of the Brandwatch platform used to produce summaries and sentiment analysis. It provides automated insight and analysis to help manage Social Security Scotland's social-media accounts, giving insight into tone of voice and the sentiment of social-media posts.
Scope and limitations — This feature is limited to public social-media posts that reference Social Security Scotland and Scottish Government benefits.
Benefits
- Provides faster insight, which is then cross-referenced and validated before any actions are taken.
Use of individuals' personal data
Not using individuals personal data
Decision making using personal data
Does not make decisions using personal data
Image link
Owner and responsibility
- Contact address
- Andy McClintock
- Contact email
- ai@gov.scot